An Updated Analysis of Direct-to-Consumer Television Advertisements for Prescription Drugs - Annals of Family Medicine

An Updated Analysis of Direct-to-Consumer Television Advertisements for Prescription DrugsAnnals of Family MedicinePURPOSE In 2015, the American Medical Association called for a ban of direct-to-consumer advertising (DTCA) for prescription drugs. Yet, the pharmaceutical industry spends more than ever on broadcast advertisements, with national health care costs ...